Deloitte Digital
Hatch
Designed a K-8 financial literacy platform to help children and families build foundational money skills.
Project
Deloitte Sponsored
Team
4 Designers
Time
Fall 2022
How It Works
Guardian View
For parents and guardians, our digital financial education app is a valuable tool to instill sound financial habits within the family. It offers a unique opportunity to guide and monitor your children's learning journey in a structured yet flexible manner.
How It Works
Financial Literacy for Every Level
Age-appropriate financial lessons for every stage of the journey — from core fundamentals for beginners to advanced concepts for those ready to go deeper.
How It Works
Learning in Action
Where kids put learning into practice — setting financial goals and building wishlists that bring real-world meaning to the lessons they've learned.
Discovery
Questions and Curiosities
How individuals define ‘financial literacy’ for themselves.
If people received any financial education and it’s impact.
In what ways money was talked about at home growing up and in their home.
Behavioral patterns across generations
“While I do think that having that knowledge, even from a childhood of not spending, everything that comes in, played a huge factor in the success of my business.”
Childhood financial trauma
“My parents basically are addicted to shopping, it’s like being an alcoholic. I started using their same logic and I quickly realized it did not work.”
Setting financial goals
“My first goal is always to be financially independent. Like I don’t have to rely on my parents for money and stuff like that.”
Finance is inherently emotional
“I’m really stressed out because I didn’t save any money and I’m like 34 years old. It’s like way too late and I started like beating myself up about it like feeling really guilty and stupid.”
NEED 1
Family Impact
Family is the biggest and foremost influential factor on people’s financial habits.
NEED 2
Emotions
Managing personal finance is often stressful and difficult for people.
NEED 3
Prepared for Unknown
People want to be financially independent and prepared for the future uncertainties.
Design Challenge
How might we encourage generational financial literacy education at home to foster good, long-term financial habits?
Habit
Long-term practice to foster healthy financial habits
Goal
Set financial goals to build a foreseeable future
Co-learning
Educate both guardians and children
Experts
Guide and support families with professionalism
Education
Children can learn about managing money and skills like budgeting, managing credit, and tracking spending.
Rewards System
To incentives children to learn we aimed at creating a feature to allow kids to set goals to work towards.
Develop
Uses gamification techniques to make the financial learning process fun and engaging.
While enabling guardians to stay informed with what their child is learning.
Low Fidelity Education Flow
High Fidelity Education Flow
Low Fidelity Goals and Wishlist
High Fidelity Goals and Wishlist
Low Fidelity Guardian Preview
High Fidelity Guardian Preview
