Offerwell
Real estate made simple
for the Realtor community.
How It Works
Contract Offer Extraction
A marketplace that streamlines offer preparation and submission — structured uploads, auto-populated contracts, and a buyer dashboard for tracking through final acceptance.
How It Works
Offer Review and Negotiation
Sellers get a dashboard to track listings, monitor offer activity, and review analytics in one place. When offers come in, they can negotiate terms, accept, and move straight to closing.
Understanding the Real Estate Tech Landscape
Exploring the competitive landscape, we examined digital tools like Zillow and Redfin and identified a gap post property discovery — documenting that journey and its processes.
Design Challenge
How might we create a single platform to Buy and Sell real estate, encompassing all aspects of the transaction?
Design & develop an MVP product offering.
Our team worked together to strategize around what would excite our users.
When we began this process we saw an opportunity to take real estate transactions directly to consumers — the TurboTax of real estate.
Through early discovery we realized the value agents have for the security of buyers and sellers during one of the biggest transactions of their lives, and also in developing a strong user base. From this we pivoted, making agents the primary stakeholders as the product developed — with the hope to eventually iterate toward a more D2C product.
Pain Points
Realtors & Brokers face a ton of waste that leads to inconsistency and messiness while transacting
Agents calling, emailing, and texting for information about offers
Browsing for offers in email inbox
Not knowing if your offer is received or seen
Takes time to decline, negotiate and accept an offer
Before
Offerwell
Listings only show property information
→
Listings show property information and overview of interest from buyers.
Agents calling, emailing, and texting for information about offers
→
Listings show agents how many offers exist on a listing in real time.
Browsing for offers in email inbox
→
Dashboards consolidate and sorts offers.
Not knowing if your offer is received or seen
→
Dashboard and notifications that show proof your offer was received and viewed.
Takes time to decline, negotiate and accept an offer
→
Quick, intuitive interface to negotiate, accept, and sign contracts, with stored log of all offers.
Submitting Offer Experience — Low Fidelity
Buyers Agent
"This is kind of frustrating, I just filled out a contract now I need to come here and re-type everything…"
Refining the Experience
Extract information from existing contract
Allow buyers to produce contract in their standard way.
Map the standard contract to fields creating a digital artifact.
Offer Dashboard — Low Fidelity
Sellers Agent
"I'm really not a fan of the offer strength, I don't really want it to tell me or my clients what's a good offer, thats my job."
Refining the Experience
Don't threaten agents role in a transaction
Agents are key to product adoption, leaving them feeling frustrated impedes on the long term adoption.
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