A product designer who engineers, crafting solutions that solve problems.

MFA Interaction Design

Process

Interviews, audits, usage data — until the real constraint shows itself. Most of what gets built wrong was framed wrong.

A system for product teams to prototype in the platform and deliver new patterns and solutions.

A comparison pattern that helps sellers match products to what the buyer needs, built into Oracle CPQ.

What matters most to this buyer?

Product A

Up and running in about two weeks with almost no setup. The quickest path to value of the three.

Product B

Live within a quarter with light setup. Not the fastest, but nothing in it slows a rollout down.

Product C

The longest rollout of the three. Expect months of setup before the team sees any value.

Transaction software that lets real estate agents write an offer by voice, filling the contract as they speak.

AI search that answers sales reps' questions from their own content and shares the sources in one step.

Impact